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Your gateway to the EU & UK cosmetic market.
Fast. Compliant. Risk-controlled.

We help US beauty brands launch and scale in Europe without regulatory roadblocks.

Stop letting EU and UK cosmetic regulations slow down your expansion. Annel manages the entire compliance process — from formula review and safety assessments to Responsible Person duties and Amazon-ready documentation.

Boutique regulatory partner trusted by US cosmetic brands exporting to Europe
Get your free compliance gap analysis Check if your US formula is legal in the EU

Regulatory presence across the EU, UK and United States

Don’t let non-compliance kill your launch

The EU and UK have the world’s strictest cosmetic regulations. One ingredient error or label issue can shut down your expansion overnight.

  • • Instant Amazon and marketplace takedowns
  • • Customs seizures and blocked shipments
  • • Authority enforcement actions or recalls
  • • Permanent damage to brand credibility
Annel is your regulatory shield in Europe.

Why US brands leave big compliance firms for Annel

Direct access to experts You work directly with regulatory specialists — not ticket systems or junior coordinators.
Speed that matches US business reality Same-day responses and fast execution instead of multi-week corporate delays.
Amazon & marketplace focus We don’t “also support Amazon” — we actively protect your European marketplace revenue.
Transparent pricing No hidden retainers. No surprise fees for every additional question.

EU & UK cosmetic compliance — handled end-to-end

Formula & ingredient auditBridge FDA standards with EU & UK requirements.
CPSR & toxicology reviewFast-tracked safety assessments signed by qualified experts.
PIF documentationInspection-ready files built to withstand authority review.
EU & UK Responsible PersonYour legal representative and authority liaison.
Label & claims complianceMarket-ready packaging without rejections.
Amazon compliance masteryDocumentation aligned with Amazon EU & UK requirements.

How working with Annel looks in practice

Initial audit
We assess your products, formulas and target markets.
Clear roadmap
You receive a precise compliance plan and timeline.
Execution
We handle documentation, submissions and RP duties.
Ongoing protection
Your brand stays compliant as regulations evolve.

Ready to expand your cosmetic brand into Europe?

Get clarity before you invest in inventory, packaging or logistics. We’ll tell you exactly what stands between you and the EU & UK market.

Get your free expansion roadmap