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Your gateway to the EU & UK cosmetic market
Clear. Compliant. Risk-controlled.

We support US-based cosmetic brands entering and operating in the EU and UK — regardless of where your products are manufactured.

Annel manages the full regulatory process required to place cosmetics on the EU and UK markets, from formula and ingredient review to Responsible Person services and marketplace-ready documentation.

Boutique regulatory partner trusted by US cosmetic brands expanding into Europe
Get your free compliance gap analysis Check whether your cosmetic formula meets EU & UK requirements

Regulatory presence across the EU, UK and United States

Don’t let non-compliance kill your launch

The EU and UK have the world’s strictest cosmetic regulations. One ingredient error or label issue can shut down your expansion overnight.

  • • Instant Amazon and marketplace takedowns
  • • Customs seizures and blocked shipments
  • • Authority enforcement actions or recalls
  • • Permanent damage to brand credibility
Annel is your regulatory shield in Europe.

Why US brands choose Annel

Direct access to experts You work directly with experienced regulatory specialists — not ticket systems or junior coordinators.
Speed aligned with US business timelines Fast, practical responses and efficient execution.
Marketplace-focused support We actively support brands selling via Amazon and other EU & UK platforms.
Transparent pricing Clear scope, no hidden retainers, no surprise fees.

EU & UK cosmetic compliance - handled end-to-end

Formula & ingredient assessment We review your formulations against EU and UK cosmetic regulations, including restricted and prohibited substances - independent of manufacturing location.
CPSR & toxicology review Safety assessments completed and signed by qualified EU toxicologists, in line with EU and UK legal requirements.
PIF documentation Complete Product Information Files prepared and maintained to inspection-ready standards.
EU & UK Responsible Person We act as your legally appointed Responsible Person and primary authority liaison in the EU and UK.
Label & claims compliance Packaging and claims reviewed to meet EU & UK cosmetic labelling and advertising rules - reducing the risk of rejections or enforcement.
Marketplace compliance (Amazon & beyond) Documentation aligned with Amazon EU & UK and other major marketplace requirements.

How working with Annel looks in practice

Initial compliance review
We assess your products, formulations, supply chain and target markets.
Clear regulatory roadmap
You receive a defined compliance plan, timelines and responsibilities.
Execution
We manage documentation, submissions and Responsible Person obligations.
Ongoing compliance
Your products remain compliant as regulations and guidance evolve.

Ready to expand your cosmetic brand into Europe?

Regulatory compliance support for US cosmetic brands entering the EU and UK. Responsible Person services, CPSR, PIF documentation and label compliance - handled end-to-end.

Get your free expansion roadmap