Cosmetic products compliance consultants.
This cosmetic product classification guide helps ensure your product is legally compliant in the EU, UK, and US by clearly defining what qualifies as a cosmetic.
Launching a cosmetic product isn’t just a business venture — it’s a legal obligation. One of the most critical early steps is ensuring your product is correctly classified. Does it truly qualify as a cosmetic, or should it be treated as a medicinal product, food supplement, or biocidal product?
While the distinction may seem obvious to consumers, the regulatory lines are often blurred. Misclassification can lead to market withdrawals, financial penalties, and even criminal liability. That’s why it’s essential to understand how cosmetics are defined in the European Union, United Kingdom, and United States, as well as the challenges surrounding borderline products.
In the EU, Regulation (EC) No 1223/2009 defines a cosmetic product as:
A substance or mixture intended to be placed in contact with the external parts of the human body, the teeth, or the mucous membranes of the oral cavity, with the exclusive or main purpose of cleaning, perfuming, changing appearance, protecting, keeping in good condition or correcting body odour.
To be classified as a cosmetic in the EU, the product must:
Be a substance or mixture,
Be applied externally to the body,
Fulfil at least one of the designated cosmetic functions.
👉 Learn more about cosmetic labelling requirements in the EU
After Brexit, the UK introduced its own legislation – the UK Cosmetics Regulation – based on the EU Regulation but operating independently. The definition of a cosmetic remains the same, but in practice there are important procedural differences:
At present, the lists of permitted and banned substances remain broadly aligned with the EU. However, the EU regularly updates its legislation, while the UK introduces changes at its own pace. Over time, UK cosmetic regulation after Brexit may diverge significantly from EU law.
👉 Explore the Responsible Person role in UK cosmetics.
In the US, the legal basis is the Federal Food, Drug, and Cosmetic Act (FD&C Act), which defines cosmetics as products intended to be applied to the body for cleansing, beautifying, promoting attractiveness, or altering appearance.
Here, the decisive factor is intended use. Whether a product is considered a cosmetic or a drug depends on:
If a product makes medicinal claims – for example “treats acne” or “heals psoriasis” – it is automatically classified as a drug or a cosmetic/drug combination
The most complex cases are products that sit on the boundary between cosmetics and other categories.
Examples of borderline cosmetic products:
👉 Understand more about borderline products in cosmetics.
Although the definitions of a cosmetic product in the EU, UK and USA appear similar, practice reveals significant differences:
For manufacturers and importers, this means maintaining parallel compliance processes and carefully monitoring regulatory changes. Misclassification can have serious consequences for market access and brand reputation.
At Annel, we support manufacturers and importers throughout the compliance process:
👉 Contact us to ensure your product is correctly classified and fully compliant across the main cosmetic markets.
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