About Us
Our Journey
Our journey started in 2014 with a clear mission: to support businesses in the cosmetics industry with expert regulatory services. As a family-run company, Annel was founded out of a passion for compliance, innovation, and customer care.
With offices in London and Warsaw, we specialize in Responsible Person services across the UK, EU, Norway, and Switzerland. Our team works closely with top-tier European and UK laboratories that adhere to all required ISO standards, ensuring the highest levels of quality and safety for our clients.
Our Portfolio
We serve a diverse portfolio of clients, ranging from small businesses to multinational corporations, delivering tailored regulatory solutions that align with their needs. Many of our new clients come to us through recommendations, a testament to our reputation for reliability, professionalism, and outstanding service.
✔ Check our client portfolio
Our Commitment
At Annel, our priority is delivering 100% customer satisfaction. We are known for our flexibility, efficiency, and ability to meet tight deadlines, ensuring that every client receives top-tier service. Our customer-first approachmeans that we adapt to your needs—working across different time zones and tailoring our collaboration style to suit how you prefer to work.
Our mobile team structure allows us to operate cost-effectively, passing savings directly to our clients while maintaining the highest standards of service.
Our Values
We believe in building long-term relationships based on trust, integrity, and fairness. Our core values guide everything we do:
✔ Transparency – We communicate openly and honestly with our clients.
✔ Honesty – We provide clear, accurate information with no hidden fees.
✔ Punctuality – We respect deadlines and deliver on time, every time.
✔ Fair Business Practices – We pay our partners and suppliers promptly.
✔ Respect – We treat every client and collaborator with professionalism and courtesy.
✔ No Unnecessary Charges – We only recommend and provide services that are truly needed.
Whether you are launching a new product or expanding into new markets, we are here to help. Contact us today to learn how we can support your business’s growth and compliance needs.
